Project galleries for trade businesses

Why photos of your own work matter

For most trades, photos of finished jobs are the strongest thing on the site. A homeowner thinking about a new driveway wants to see driveways you poured, ideally on a house like theirs, in a town near theirs. A gallery of stock images tells them nothing. A gallery of your own jobs, even shot on a phone, shows the quality of the work and that you actually show up in their area.

How we organize a gallery

A long scroll of photos is hard to use. We sort jobs by type and by town, so a visitor can filter to "patios" or to "Hamilton" and see only what matters to them. Your best jobs get their own project page with several photos and a short write-up: what the customer needed, what you did, materials, and anything that made the job tricky. Smaller jobs can sit in the gallery with a single photo and a caption.

What a project write-up covers

• The job type and the town or neighborhood, without a street address
• What the customer asked for and what you found when you got there
• Materials and methods, in words a homeowner understands
• Photos during and after the work, where you have them
• Links to the matching service page and town page

Getting good photos

You don't need a photographer. A recent phone is plenty. We send you a short shot list: one wide shot that shows the whole job, a couple of closer shots of the details that show care, and, where it makes sense, a shot taken during the work. Shoot in daylight, step back further than feels right, and clear tools and trash out of frame. We crop, straighten and size every photo for the site.

Customer privacy

We don't show house numbers, faces, license plates or anything that pins a job to an exact address, unless the customer has said yes. Project pages name the town or neighborhood only. If you have a customer who's happy to be named, that's their call and yours, in writing.

Keeping it fresh

A gallery that stopped two years ago makes a business look closed. We set up an upload form so your office can add a job in a few minutes from a phone: photos, job type, town and a couple of lines. New projects show up in the gallery and on the matching town and service pages.

Questions